Tag Archives: radio

My First Endorsement Deal . . . Sort of

I’ve done a lot of public speaking and keynote addresses over the years, but I’ve never been asked to do a radio commercial before. So I was tickled—and kind of intimidated—when asked to record a 30-second spot for the Young Writers Conference in Marshall, MN, an event at which I’ll be providing the keynote address.

I was given a rough script and instructions to see if I could get help from a local radio station. Fortunately, the folks over at KBEK 95.5 FM were more than happy to oblige.

A gentleman named Shawn gave me a tour of the station and then sat me down in front of a microphone. I read my script twice through. Then he showed me all sort of “radio secrets,” like decreasing the volume on the “p” sounds and deleting my breaths in between sentences.

Finally, after a few experiments at background music, Shawn found the perfect, whimsical number.

All told, the process only took about 20 minutes to put together. Here’s how it turned out:

If you happen to be in Southwest Minnesota, keep an ear on the radio. As of Monday, this spot is live!